The weatherman is forecasting 'heavy/light snow'. [=the weatherman is saying that a large/small amount of snow will fall]
We got 12 inches of 'snow'. [=we had a snowstorm that left 12 inches of snow on the ground]
They'd been promised a big return on their investments, but all they got was a 'snow job'.
(..) You'd think, after all this time, I'd be ready. But look at me, stretching one moment out into a thousand, just so I can watch the snow. Are you OK? I don't understand what's happening. I know. But I have to go right now. (..)2016 Doctor Strange