The weatherman is forecasting 'heavy/light snow'. [=the weatherman is saying that a large/small amount of snow will fall]
We got 12 inches of 'snow'. [=we had a snowstorm that left 12 inches of snow on the ground]
They'd been promised a big return on their investments, but all they got was a 'snow job'.
(..) My father walked to school, every morning, with no shoes on, uphill, both ways, in five feet of snow, and he was thankful. l asked my father to give me a dollar for the school picnic. He told me how he killed a grizzly bear with his loose-leaf notebook. Now he's giving money away. (..)1983 Bill Cosby: Himself