The weatherman is forecasting 'heavy/light snow'. [=the weatherman is saying that a large/small amount of snow will fall]
We got 12 inches of 'snow'. [=we had a snowstorm that left 12 inches of snow on the ground]
They'd been promised a big return on their investments, but all they got was a 'snow job'.
(..) a queen was admiring the falling snow, when she saw a rose blooming in defiance of the cold. reaching for it she pricked her finger, and three drops of blood fell. And because the red seemed so alive against the white, she thought: "If only I had a child as white as snow, lips as red as blood, hair as black as a raven's wings, and all of the strength of that rose." Soon after a daughter was born to the queen, and was named Snow White. (..)2012 Snow White and the Huntsman