The weatherman is forecasting 'heavy/light snow'. [=the weatherman is saying that a large/small amount of snow will fall]
We got 12 inches of 'snow'. [=we had a snowstorm that left 12 inches of snow on the ground]
They'd been promised a big return on their investments, but all they got was a 'snow job'.
(..) And the end of our world, Scarlett. But, Ashley, you don't think the Yankees are beating us? Oh, Scarlett, my men are barefooted now... ...and the snow in Virginia is deep. When I see them... ...and I see the Yankees coming and coming, always more and more.... Well, when the end does come (..)1939 Gone with the Wind