The news of her death sent him into a 'spin'. [=caused him to become very unhappy, to lose control of his life, etc.]
The 'spin doctors' from both sides were already declaring victory for their candidates as soon as the debate ended.
He accused the companies of 'spinning' the results of their studies to their own benefit.
(..) An elegant solution for keeping track of reality. - Was it your idea? - No, it was, uh... It was Mal's, actually. This... This one was hers. She would spin it in the dream and it would never topple. Just spin and spin. Arthur told me she passed away. How are the mazes coming along? (..)2010 Inception