The news of her death sent him into a 'spin'. [=caused him to become very unhappy, to lose control of his life, etc.]
The 'spin doctors' from both sides were already declaring victory for their candidates as soon as the debate ended.
He accused the companies of 'spinning' the results of their studies to their own benefit.
(..) What are you doing, Doc? I need fuel. Go ahead. Quick! Get in the car. No, no. I just got here. Jennifer's here. We're taking the new truck for a spin. DOC: Bring her along. This concerns her, too. What are you talking about? What happens to us in the future? - Do we become assholes or something? (..)1985 Back to the Future