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standard

Definition

noun: a level of quality, achievement, etc., that is considered acceptable or desirable
noun: a conspicuous object (as a banner) formerly carried at the top of a pole and used to mark a rallying point especially in battle or to serve as an emblem
synonyms: christian, dannebrog, jolly roger

Examples

People in that area enjoy a high 'standard of living'. [=they have a lot of money and are able to live very comfortably]
His work is not 'up to standard'. = His work is 'below standard'. [=his work is not good enough]
She argued that society applies a 'double standard' in dealing with women who commit adultery.

Movie clips

Movie quotes

(..) This is of your doing, Rollo. (VIKING SHOUTING) Look, upriver! (MAN SHOUTING) I can see. Raise the standards. FRANKISH CAPTAIN : Raise your standards! FRANKISH CAPTAIN : Raise your standards! Sound the horns! (..)
2016 TvShow: Vikings Title: The Last Ship Season: 4 Episode 10