If the company produces less of a product than the public wants, the 'law of supply and demand' says that the company can charge more for the product.
Doctors are 'in short supply'. [=there are not enough doctors]
The state is trying to disrupt the 'supply' of illegal drugs.
(..) The nights are so long now. horses died in the night. We'll lose more come sunset. We're running out of food. We can't open the supply line until the snow clears. What else? The Stormcrows rode off last night. men. (..)2015 TvShow: Game of Thrones Title: The Gift Season: 5 Episode 7