If the company produces less of a product than the public wants, the 'law of supply and demand' says that the company can charge more for the product.
Doctors are 'in short supply'. [=there are not enough doctors]
The state is trying to disrupt the 'supply' of illegal drugs.
(..) men as the damn Blackfish. The Mallisters have risen against us. And the Blackwoods. The Brotherhood Without Banners is rallying the commoners against us, raiding our supply trains and camps. Riverrun can withstand a siege for a year. If I want excuses, I'll put her in charge. (..)2016 TvShow: Game of Thrones Title: Blood of My Blood Season: 6 Episode 6