If the company produces less of a product than the public wants, the 'law of supply and demand' says that the company can charge more for the product.
Doctors are 'in short supply'. [=there are not enough doctors]
The state is trying to disrupt the 'supply' of illegal drugs.
(..) That ship has sailed, Doc. In fact, it might be the only ship that's sailed around here lately. That damn war in the Philippines has interrupted my supply of narcotics. They're prohibitively expensive if they can be found at all. I venture to guess that's the reason for your coming here today? (..)2014 TvShow: The Knick Title: The Golden Lotus Season: 1 Episode 9