If the company produces less of a product than the public wants, the 'law of supply and demand' says that the company can charge more for the product.
Doctors are 'in short supply'. [=there are not enough doctors]
The state is trying to disrupt the 'supply' of illegal drugs.
(..) I spent almost the whole wad. I mean, I got, like, grand left. I told you, all this crap was expensive. So these thieves, did they say where they would be stealing it from? A chemical supply place, south of town. They got guards and security cameras. They got steel doors. That's why these dudes (..)2008 TvShow: Breaking Bad Title: A No-Rough-Stuff-Type Deal Season: 1 Episode 7