If the company produces less of a product than the public wants, the 'law of supply and demand' says that the company can charge more for the product.
Doctors are 'in short supply'. [=there are not enough doctors]
The state is trying to disrupt the 'supply' of illegal drugs.
(..) to Yet. But he's smart enough to figure out that's his only chance. Bruce, what's the earliest we can get a pre-supply there? Three months. Three? "The overtime alone will be a nightmare." Get started. (..)2015 The Martian
(..) a normal mission... And all I have to know is what's left of our assets. You're not the only one who needs satellite time. We've got the supply missions coming up. We should be focusing on the schiaparelli crater. Okay, we got satellites up there. (..)2015 The Martian