If the company produces less of a product than the public wants, the 'law of supply and demand' says that the company can charge more for the product.
Doctors are 'in short supply'. [=there are not enough doctors]
The state is trying to disrupt the 'supply' of illegal drugs.
(..) - Dillon, you're late. - "D" line trains were so slow, sir. Don't you realise that Oscorp is now responsible for the entire city' energy supply? The designs for the power grid and they use a lot of them and I noticed that in those power grids were the designs by me. You designed them? (..)2014 The Amazing Spider-Man 2