If the company produces less of a product than the public wants, the 'law of supply and demand' says that the company can charge more for the product.
Doctors are 'in short supply'. [=there are not enough doctors]
The state is trying to disrupt the 'supply' of illegal drugs.
(..) Nobody's told me anything about this... How big a tip you think it would take to get him to stop? I'm in for . I'll supply the hat. What do we have here? Why don't you relax, and take your jacket off. I can't. I have a tendency to get chilly. (..)1990 TvShow: Seinfeld Title: The Stakeout Season: 1 Episode 2