If the company produces less of a product than the public wants, the 'law of supply and demand' says that the company can charge more for the product.
Doctors are 'in short supply'. [=there are not enough doctors]
The state is trying to disrupt the 'supply' of illegal drugs.
(..) begging for scraps, like those wretches? - Yes sister. - Am I not kinder? Yes. These two were captured leading an ambush on one of our supply trains. Your son? Handsome. Obviously a debt owed to your mother. There was a time I would have lost my heart to a face like yours. (..)2012 Snow White and the Huntsman