If the company produces less of a product than the public wants, the 'law of supply and demand' says that the company can charge more for the product.
Doctors are 'in short supply'. [=there are not enough doctors]
The state is trying to disrupt the 'supply' of illegal drugs.
(..) Bullet Farm? We're heading east! I'll pass it down the line. New orders! Thunder up! Thunder up! This is not a supply run!! Go! Go! What is this? What's going on??/ We're heading east. Why? / I don't know, that's the orders. (..)2015 Mad Max: Fury Road