If the company produces less of a product than the public wants, the 'law of supply and demand' says that the company can charge more for the product.
Doctors are 'in short supply'. [=there are not enough doctors]
The state is trying to disrupt the 'supply' of illegal drugs.
(..) Pick three guys with a strong physique and a dumb disposition. - You, you, you. You make me proud, my one and only son. Very proud. Uh, the supplies I need. Frank fucking Gallagher. You got money for once, Frank? Credit card. And could I get a $ cash advance on that card? (..)2016 TvShow: Shameless Title: Swipe, Fuck, Leave Season: 7 Episode 2