The team is on a 12-game 'winning streak'. [=it has won 12 games in a row]
It's not about 'winning' or losing. It's about having fun.
Chocolate and mint is a 'winning' combination.
(..) I like the threat of losing. And the idea that... I could lose, but that somehow I won't, because I don't want to. That's what I like. I love winning. Even though it never lasts. Will you come to bed with me now? In a little while. I want to take a bath. (..)1974 The Gambler
(..) - Of anything would help me. - What's in it for us? - Oh, an A+. And a letter of recommendation to military school. - You winning? - Tight, but I'm comin' on. This is Ali. Joe Frazier. You couldn't deck your own shadow. (..)1974 The Gambler