The team is on a 12-game 'winning streak'. [=it has won 12 games in a row]
It's not about 'winning' or losing. It's about having fun.
Chocolate and mint is a 'winning' combination.
(..) Didn't you, Kay? You silly little man. Two minutes to launch. Just go, I'll be fine! What you talking about? I'm winning. Jarra, you are under arrest for being that ugly... ...and for making that many copies. Surrender! I want him in pieces. (..)2002 Men in Black II